Events

Join us in Ad Country as advertising professionals from the Deep South converge on Nashville for a full weekend. The activities include professional development seminars, keynote speakers, club management seminars, the National Student ADDY Competition, the District ADDY Awards. The weekend will culminate with the Governor's Gala where our own A.J. Buse' with Brand New Day Advertising will begin is term as District 7 Governor.

To volunteer to help with the Spring Convention, contact Convention Chairman Steve Chandler at steve@chandlerthinks.com or call the AAFN office at 615-469-4040.

REGISTRATION:

Full Registration Early Bird - $350 (by March 15^th)

Full Registration - $375 (after March 15^th)

Full registration includes admission to the District ADDY Awards, Governor’s Gala, Welcome Reception, Pub Crawl, breakfast and lunch events on Friday and Saturday, all seminars and meetings.

AAF Nashville Member Registration - $275 (by March 15^th)

AAF Nashville Member Registration - $300 (after March 15^th)

Includes everything that the full registration does.

Student Registration - $50

Student Registration includes admission to the Welcome Reception, NSAC Competition, boxed lunch on Friday, and the Salute to Students breakfast on Saturday. Tickets to the District ADDY Awards are not included in this price.

Friday All Day Pass (AAFN Member) - $150

Friday All Day Pass (Non-Member) - $175

This pass includes admission to the breakfast with Bridgestone, luncheon with Taylor Swift’s marketing manager, the District ADDY Awards, and all seminars and meetings on Friday.

District ADDY Awards - $65

District ADDY Awards (students) - $45

Covers your admission to the District ADDY Awards on Friday night, April 13^th at Cadillac Ranch. Heavy hors d’ oeuvres will be served. Special guests – The Jugg Sisters!

Friday Luncheon (AAFN Member) - $35

Friday Luncheon (Non-Member) - $50

Covers your admission to the luncheon on Friday, April 13^th at the Hilton. The guest speaker will be Michael Sloane, the digital marketing manager and web designer for Taylor Swift.

Governor’s Gala - $65

Covers your admission to the Governor’s Gala on Saturday night, April 14^that the Pinnacle Building. Dinner, dancing and live entertainment.

Observer (no meals or evening events) - $200

As an observer you can attend only the meetings and seminars. Meals and evening events are not included.

HOTEL:

Hilton Downtown Nashville, 121 Fourth Avenue South, Nashville ,TN

The Hilton Downtown is offering a rate of $179 per night plus tax. Rooms must be reserved by March 13^th, 2012 to guarantee this rate and availability.

Make reservations online or call 615-620-1000. Be sure to use group code AAF when making your reservations.

The Hilton Nashville Downtown hotel is the only AAA 4-Diamond, full-service, all-suite luxury hotel in Nashville, Tennessee. Named "America's Friendliest City" by Travel & Leisure magazine, Nashville truly has it all, rich music history, vibrant nightlife and legendary culture. Experience the Hilton Nashville Downtown hotel, located in the heart of Nashville, featuring luxurious accommodations and amenities in a convenient setting:

Across the street from the new Music City Center (opening early 2013)
Located in the heart of downtown Nashville, TN
Across the street from the Nashville Convention Center
Next door to the Country Music Hall of Fame & Museum, Bridgestone Area, & the Schermerhorn Symphony Center
One block from the historic Ryman Auditorium, former home of the Grand Ole Opry
A short walk to the "Entertainment District" and legendary Second Avenue with a variety of honky-tonks, restaurants, shops and nightclubs
Only 15 minutes from Nashville International Airport (BNA)
Within blocks to LP Field, home of the Tennessee Titans
Only a few minutes to famed Music Row

Whether traveling to Tennessee for a business trip, vacation, corporate meeting or convention, from the moment you pull up to our meticulously landscaped three-acre park, enter our atrium lobby and gaze upon our breathtaking grand staircase, you'll know that the Hilton Nashville Downtown hotel offers an experience unlike any other.

Each of the 330 guest suites are beautifully decorated, offering modern conveniences and services with a special touch of southern elegance. The spacious living area and separate bedroom feature The Hilton Serenity Collection™ including The Serenity Bed and The Serenity Bath.

The Hilton Nashville Downtown offers savory dining options with four unique restaurants including:

The Palm Restaurant - the world-renowned steak and seafood house
THE sportsgrille - with 35 high-definition plasma TV's to watch your favorite sports team while enjoying mouth-watering appetizers and entrees
Parkview Café & Lounge - serving the finest coffee and your favorite martini or cocktail in casual sophistication
MarketStreet - where a bountiful breakfast is served with our famous Tennessee hospitality

The Hilton hotel in downtown Nashville, Tennessee will make the most of your stay in Music City with first class amenities including:

Full-service concierge desk
24-hour business center
High-speed wireless Internet access
Indoor pool and Precor® cardio fitness center
On-site Enterprise car-rental desk
Gift shop

The Hilton Nashville Downtown offers an experience unlike any other; combining luxury and comfort with premium value.

SCHEDULE:

All events are at the Hilton Downtown Nashville unless otherwise noted. Off site events are within walking distance.

Thursday, April 12th

Noon - 5pm Registration

3pm - 5pm Executive Committee

5pm - 6pm Tour of Hatch Show Print (limited to 20) (@ Hatch Show Print)

5:30pm - 6pm NSAC Advisors Meeting

6pm - 8pm Welcome Reception (@ Country Music Hall of Fame Park & Music Garden)

6:15pm - 7:15pm NSAC Judges Orientation

8pm - ?? Pub Crawl

Friday, April 13th

7am - 4pm Registration

7am - 5pm NSAC Competition

8am Vendor Area Opens

8:30am - 10am Opening Breakfast (Bridgestone)

10:30am - 11:30am Professional Development

10:30am - 11:30am Club Management

10:30am - 11:30am Regional Directors Meeting

Noon - 1:30pm Lunch (Taylor Swift Digital Marketing Mgr.)

2:00pm - 3pm Professional Development

2:00pm - 3pm Club Management

2:00pm - 3pm Council of Presidents

3:30pm - 4:30pm Alabama State Meeting

4:30pm - 5:30pm Governor's Reception

5:00pm - 6:00pm Tour of Hatch Show Print (limited to 20) (@ Hatch Show Print)

6pm - 7pm NSAC Celebration & Winners Announcement

7pm - 9:30pm District ADDY Awards “Denim & Diamonds” (@ Cadillac Ranch)

9pm - 3am Hospitality Suite

Saturday, April 14th

7:30am - Noon Registration

8am Vendor Area Opens

8:30am - 10:30am Breakfast (Salute to Students)

10:45am - 11:45am Professional Development

10:45am - 11:45am Club Management

10:45am - 11:45am Seminar/Meeting

10:45am - 11:45am President Elect

Noon - 1:30pm Lunch (Nissan Social Media & Club Achievement)

2pm - 4:00pm District Board

3:00pm - 4:00pm Tour of Historic Ryman Auditorium (@ Ryman Auditorium)

7pm Governor's Gala (@ Pinnacle Building)

9pm - 3am Hospitality Suite

Sunday, April 15th

7:30am - 10am Farewell Brunch

PROGRAM DESCRIPTIONS:

Tours of Hatch Show Print

Thursday, Friday and Saturday – 5pm – 6pm

Only 20 people each day. Please sign up for your slot at the registration desk.*

You’ve seen the unmistakable posters and heard the program, now is your chance to get a behind-the-scenes tour of one of the oldest working letterpress print shops in America. Jim Sherraden will lead you on this tour and give you a little tonic for the information age.

*Even if you can’t go on the tour, you can still shop at Hatch. They are open from 9-5 Monday-Friday, and 10-5 on Saturday.

Super Bowls and Super Stars

Friday Breakfast, 8:30am – 10:00am

Speaker: Michael Fluck, director, brand and retail marketing, Bridgestone Americas Tire Operations

Over $3million for a television commercial? Really? Combine that investment with the sponsorship of the Super Bowl Halftime Show featuring performers like the Black Eyed Peas and Madonna and you really expect to get some return on that investment. Come hear first hand from one of the Super Bowl advertisers on how they measure that return, not only on the Super Bowl, but also their sponsorships of the PGA, NFL and NHL. You’ll also get a rare glimpse of the making of this year’s Super Bowl commercial and Halftime Show.

A Swift Rise to the Top

Friday Lunch, Noon – 1:30pm

Speaker: Michael Sloan, digital marketing manager and web designer, Taylor Swift

As one of the most successful female country artists in the last 10 years, Taylor Swift’s rise to the top of social media was almost as quick as her rise to the top of the country music charts. She was one of the first artists to use Twitter, Facebook, YouTube, etc. and her fans followed her by the millions. The music industry has made a huge evolution in the past several years – from only seeing the stars on stage and TV and buying their merch at a concert to huge e-commerce stores and interacting with them via social media. She has used digital marketing to grow her legion of fans and whether you like her music or not, you can definitely learn some marketing and business lessons from Taylor Swift.

SPEAKERS:

Michael Fluck, director, brand and retail marketing, Bridgestone Americas Tire Operations

Jim Sherraden, manager, curator, and chief designer, Hatch Show Print

A Kansas native and Nashville resident since 1977, Sherraden joined forces with Hatch in 1984. He helped revive the store’s past success by concentrating on its poster production and revisiting the imaginative method of letterpress printing. Using a process called letterpress that dates back to the 15^th century, each unique creation is individually handcrafted and inked onto paper, producing posters that through the years have been established as a downtown Nashville landmark. The Hatch posters and Sherraden’s original works re-examine the aesthetic impact of American entertainment and revisit the curiously colorful world of dancing girls, politics and music. Since 1992, Sherraden has also been creating original artwork based on Hatch Show Print’s shop archives.

Michel Sloan, digital marketing manager and web designer, Taylor Swift

Sloane began his journey as a banker and later a bank consultant, prior to a masters degree in business with the focus on entertainment. Through publishing, management, road management, and label gigs, he learned that the future of the music industry was online. Post MBA, Sloane worked with echomusic prior to and post Ticketmaster acquisition as a Client Manager for roughly 40% of the company’s roster. Moving on from echo, Sloane took a Senior Client Management with Ultrastar Entertainment | MusicToday both wholly owned by Live Nation. It was at that time he got to see, first hand, the famed 360 deals, and further his skills in marketing and client management, before leaving Live Nation to become a founding partner of Strategic Blend.

SPONSORS:

DVL

Lithographics

Mind Matter Creative

TruColor Litho

May 1, 2012