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Pilgrimage Festival Marketing Secrets


The Marketing Secrets that Launched the Pilgrimage Festival

Approximately 25,000 people per day from near and far journeyed to Franklin, Tennessee’s Pilgrimage Festival this past September. This 3-year-old festival, dubbed the “grown-up Bonnaroo," is booming, with attendance nearly doubling year-over-year.

What factors contribute to its quick success across generations? Join us for a panel-style discussion with the ladies who helped execute this event—from smart brand partnerships and sponsors to experiences that attract millennials and boomers alike, we’re pulling out all the secrets.

What know-how will I walk away with?

  • How to successfully create an event that spans generations
  • How "saying no" is one of the best ways to keep your brand sharp
  • How brands and events can win at providing experiences that really connect


Jackie Campbell is a branding and partnership marketing strategist focused on connecting brands with Nashville’s rapidly expanding and diverse community of music and artists. She currently directs partnership strategy for Big Loud Management + Records, the Pilgrimage Music & Cultural Festival, and Sarah Cannon’s Band Against Cancer campaign. With over fifteen years of entertainment marketing experience, she previously served as the Director of Partnership Marketing for nearly six years for a successful independent record label. In the Nashville-based role, she oversaw corporate partnerships and brand integrations for the label group’s 30+ artists and numerous initiatives, working closely with some of the world’s most successful brands and biggest recording artists in Country music. Prior to her Nashville move, Jackie spent almost ten years working for CBS Radio in Chicago in a marketing and business development role. A Windy City native, Jackie holds a B.A. in Communication from DePaul University.


Kate Truscott is one half of the dynamic duo that makes up the 4Fini Nashville office where sponsorship strategy is handled from introduction through activation. Kate works with clients to create and execute key programs that allow them to access all that the 4Fini properties have to offer including social media and digital integration, artist relations, onsite marketing, and management of all staff each summer on the Vans Warped Tour.

Prior to coming to 4Fini in 2006, Kate held various management touring positions with music artists like Chevelle, My Chemical Romance, and Fort Minor. Kate grew up in New England and graduated from the University of Colorado at Boulder. After starting her career in Chicago, Kate moved to Nashville to launch the 4Fini office.

When she isn’t working, you can find her at early morning boot camp workouts with partner in crime Allison, hanging at home with her shar-pei Oscar, or baking gourmet treats for friends.


Event Details

What: Panel Discussion - The Marketing Secrets that Launched the Pilgrimage Festival

When: Wednesday, November 29, 5:30-7:30pm

Where: redpepper, 305 Jefferson Street, Nashville, TN 37208

Tickets: $15 for AAFN members and $25 for non-member in advance. Tickets are $25/$35 at the door. Purchase tickets online or by calling 615-469-4040.

see upcoming events

Past Events


November 30, 2017

Student Get the Job Conference

6:00 pm - 9:00 pm @ Nossi College of Art

November 29, 2017

Pilgrimage Festival Marketing Secrets

5:30 pm - 7:30 pm @ redpepper

October 26, 2017

How to Create News Out of Thin Air

5:30 pm - 7:30 pm @ Raven Public Relations

August 3, 2017

FoxFuel University: The Man Behind the Beard

5:30 pm - 7:00 pm @ L&C Tower

July 20, 2017

Food for Thought: AAFN + AIGA July Luncheon

11:30 am - 1:00 pm @ Sambuca

June 28, 2017

Awards Luncheon

11:30 am - 1:00 pm @ Nashville City Club

May 2, 2017

Visual Communications Portfolio Showcase

5:00 pm - 7:00 pm @ Nashville State Community College

April 27, 2017

FLUX Senior Graphic Design Show

5:30 pm - 8:30 pm @ ST8MNT

April 27, 2017

TEXTiles: Together we make on collection

5:00 pm - 8:00 pm @ First Amendment Center

April 7, 2017

District ADDY Awards

7:00 pm - 10:00 pm @ Lamar Advertising

April 4, 2017

April Ad Tuesday - Freelance Like a Boss

6:00 pm - 8:00 pm @ Industrious Nashville

March 31, 2017

Agency Crawl

8:30 am - 4:00 pm

March 17, 2017

March 16, 2017

March Luncheon - Boss Ladies

11:30 am - 1:00 pm @ Sambuca

February 25, 2017

52nd Annual Nashville Advertising Awards

6:00 pm - 12:00 am @ War Memorial Auditorium

February 21, 2017

February 19, 2017

February 7, 2017

Ad Tuesday - Super Bowl Ad Breakdown

5:30 pm - 7:30 pm @ GS&F

February 1, 2017

January 26, 2017

Round-Table Discussion with Bill Holley

5:30 pm - 6:30 pm @ The Buntin Group