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Pilgrimage Festival Marketing Secrets


The Marketing Secrets that Launched the Pilgrimage Festival

Approximately 25,000 people per day from near and far journeyed to Franklin, Tennessee’s Pilgrimage Festival this past September. This 3-year-old festival, dubbed the “grown-up Bonnaroo," is booming, with attendance nearly doubling year-over-year.

What factors contribute to its quick success across generations? Join us for a panel-style discussion with the ladies who helped execute this event—from smart brand partnerships and sponsors to experiences that attract millennials and boomers alike, we’re pulling out all the secrets.

What know-how will I walk away with?

  • How to successfully create an event that spans generations
  • How "saying no" is one of the best ways to keep your brand sharp
  • How brands and events can win at providing experiences that really connect


Jackie Campbell is a branding and partnership marketing strategist focused on connecting brands with Nashville’s rapidly expanding and diverse community of music and artists. She currently directs partnership strategy for Big Loud Management + Records, the Pilgrimage Music & Cultural Festival, and Sarah Cannon’s Band Against Cancer campaign. With over fifteen years of entertainment marketing experience, she previously served as the Director of Partnership Marketing for nearly six years for a successful independent record label. In the Nashville-based role, she oversaw corporate partnerships and brand integrations for the label group’s 30+ artists and numerous initiatives, working closely with some of the world’s most successful brands and biggest recording artists in Country music. Prior to her Nashville move, Jackie spent almost ten years working for CBS Radio in Chicago in a marketing and business development role. A Windy City native, Jackie holds a B.A. in Communication from DePaul University.


Kate Truscott is one half of the dynamic duo that makes up the 4Fini Nashville office where sponsorship strategy is handled from introduction through activation. Kate works with clients to create and execute key programs that allow them to access all that the 4Fini properties have to offer including social media and digital integration, artist relations, onsite marketing, and management of all staff each summer on the Vans Warped Tour.

Prior to coming to 4Fini in 2006, Kate held various management touring positions with music artists like Chevelle, My Chemical Romance, and Fort Minor. Kate grew up in New England and graduated from the University of Colorado at Boulder. After starting her career in Chicago, Kate moved to Nashville to launch the 4Fini office.

When she isn’t working, you can find her at early morning boot camp workouts with partner in crime Allison, hanging at home with her shar-pei Oscar, or baking gourmet treats for friends.


Event Details

What: Panel Discussion - The Marketing Secrets that Launched the Pilgrimage Festival

When: Wednesday, November 29, 5:30-7:30pm

Where: redpepper, 305 Jefferson Street, Nashville, TN 37208

Tickets: $15 for AAFN members and $25 for non-member in advance. Tickets are $25/$35 at the door. Purchase tickets online or by calling 615-469-4040.

see upcoming events

Past Events


October 9, 2018

Ad Night

5:30 pm - 7:30 pm @ redpepper

September 11, 2018


11:30 am - 1:00 pm @ Sambuca

August 21, 2018

Trivia Showdown

5:30 pm - 7:30 pm @ redpepper

May 1, 2018

Nashville State Visual Communications Portfolio Show

5:00 pm - 7:00 pm @ H Building Gallery @NSCC

April 17, 2018

Watkins Graphic Design Senior Show

5:30 pm - 8:30 pm @ redpepper

April 12, 2018

Nossi Senior Design Show

4:00 pm - 7:00 pm @ Nossi College of Art

April 10, 2018

Ad Tuesday - Freelancer Panel

5:30 pm - 7:30 pm @ WeWork

March 30, 2018

March 15, 2018

March Luncheon - Valerie Graves

11:30 am - 1:00 pm @ Sambuca

March 3, 2018

53rd Annual Nashville Advertising Awards

6:00 pm - 11:00 pm @ Music City Center

February 27, 2018

Student ADDY Awards Celebration

6:00 pm - 9:00 pm @ Play

February 17, 2018

Polar Plunge

10:00 am - 12:00 am @ Nissan Stadium

February 6, 2018

Super Bowl Ad Breakdown

5:30 pm - 7:30 pm @ redpepper

February 5, 2018

Student Entry Deadline for American Advertising Awards

12:00 pm - 6:00 pm @ The Buntin Group

January 25, 2018

January Luncheon

11:30 am - 1:00 pm @ Sambuca

January 15, 2018

American Advertising Awards Entry Deadline

10:00 am - 6:00 pm @ Athens Paper

December 20, 2017

Holiday Mixer

5:30 pm - 7:30 pm @ JIVE!

November 30, 2017

Student Get the Job Conference

6:00 pm - 9:00 pm @ Nossi College of Art

November 29, 2017

Pilgrimage Festival Marketing Secrets

5:30 pm - 7:30 pm @ redpepper

October 26, 2017

How to Create News Out of Thin Air

5:30 pm - 7:30 pm @ Raven Public Relations