Local News


Jack Daniel's Honored with 2019 Legacy Award


The American Advertising Federation Nashville has named Jack Daniel’s the recipient of the 2019 Legacy Award as part of the organization’s ADDY award celebration. The Legacy Award was created to pay homage to companies and brands that have grown side by side with the city of Nashville, fostering its evolution. Previous winners include Purity Dairy, Ryman Hospitality, Cracker Barrel and Goo Goo Cluster. Jack Daniel’s was presented with the honor at the Addy Awards, held on March 2 at Music City Center.


While not a brand that was founded in Nashville, Jack Daniel’s Tennessee Whiskey has deep roots in Music City – roots that are recognized around the world. When asked what brings visitors to Nashville, most guests provide one of two reasons: music or Jack Daniel’s.


Every drop of Jack Daniel’s is made 71 miles down the road in Lynchburg, as it has been for more than 150 years. Nashville is the gateway for those making the pilgrimage to the Jack Daniel Distillery, but it was also the home of Jack Daniel’s first distributor who initiated the flow of Old No. 7 to the world. Jack himself was known to visit the city often, and his nephew Lem owned a bar at Nashville’s Maxwell House hotel. Lem also served in Nashville’s State House and led the effort to change laws so that his celebrated whiskey could flow once again following Prohibition.


“As a brand that has such deep roots in this region of Tennessee, we are honored to be recognized as having played such a prominent role in Nashville and its culture that people celebrate today,” said Svend Jansen, Global PR Director. “We are in very good company with past recipients of the award and know that they share our enthusiasm for this city’s great future.”


As an award bestowed by our advertising community, it is fitting that Jack Daniel’s sales and marketing originated here celebrating the small-town origins of the brand while capturing its lack of pretention, uncompromising attitude, and realness, traits intrinsic to the city of Nashville. Despite being sold to Louisville’s Brown-Forman Corporation in 1956, the heart of Jack Daniel’s remains in Middle Tennessee, where every drop of whiskey continues to be made, where its brand historian Nelson Eddy resides, and where its PR partner for the last 32 years, DVL Seigenthaler/Finn Partners, remains.